Redesign Disney Cruise booking experience

Objective

This project aims to improve the Disney Cruise Line booking experience by redesigning its booking website based on Heuristic Evaluation.

Process

Heuristic Evaluation

• The framework:  10 Usability Heuristics for User Interface (Jacob Nielsen)

• The website: disney.com

• Evaluation criteria: 10

• Scale of overall satisfaction: (value)

Areas for improvement based on evaluation

Persona

Empathy Map

User flow improvement

 Design mockup

Design annotations

Next Steps

After reviewing design updates with stakeholders and the development team, the product management team will evaluate and prioritize the scheduled implementation of designs. Final user reviews will be scheduled before the launch of the updated design.